Creating a web site is easy. Equipped with basic skills and free resources, almost anyone can create a site in a few minutes. That is the problem. The Web is getting clogged up with sites that are less than acceptable. Sites that exhaust the user’s patience. Frivolous sites. Unattractive sites. Confusing sites. Sites that simply do not do what they were intended to do. They are aesthetically empty. We must consider the element s of design.
Hierarchy of elements
Rank, presents the elements of a page in a clear order by their importance to the visitors to your website. Successful page design guides your attention to the areas on your pages in the order of importance that you decide. Visual precedence improves and encourages comprehension of your message and content.
Unity of design
We are a visual animal. We are very responsive to visual hierarchies and cues. Using basic design principles we use these considerations to create centers of importance on your web pages. Prompting your visitors to respond and interact with the elements of your website that you would like them to.
Colors of your design
Your design should work and be effective in the absence of color. But color can bring a design to life. Your palette, the colors of your design should give your website texture and feeling. If colors are appropriately and delicately applied your creation will sparkle.
Whitespace
Whitespace, or what is sometimes referred to as ‘negative space’ is often considered to be more important than ‘filled space’. The management of whitespace is one of the most difficult elements of great design. Without if your content cannot be easily recognized, read and understood.
Gestalt
When you can combine the elements of foreground and background, similarity, unity, closure, proximity, synchronicity, focus, symmetry, parellism and commonality atractively then you might have achieved, Gestalt. The harmonious display of many as few, they will perceive and interpret complexity as simple. When your first impression of a design is positive, when you see the design as being good, it’s likely because one or more Gestalt principles of perception have been used.
“You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future.”