When building a website, even though design is an important fact, Content is what will play a major part as this is the driving force for persons visiting your website. Content is the material, including text and images, that constitutes a publication or document. the meaning or significance of a literary or artistic work. We like John Silk’s take
Web content is the textual, visual or aural content that is encountered as part of the user experience on websites. It may include, among other things: text, images, sounds, videos and animations.
Web Content Expertise
Content is the “core” of any website. High quality, unique content draws people to your website. With your dreams and our expertise, let us help you build your website to its potential. We take into consideration all your ideas and create informative and valuable content that best suits your needs and the needs of your existing and potential client(s).
As our clients have discovered, the creation of website content need not be burdensome, this is because our content professionals use the following project management approach:
- Discover -We’ll research the market in relation to your products and services.
- Define – We’ll develop the optimal strategy to sell your products and services online.
- Design/ Develop – Then we create unique and effective content, based on the results of our research.
- Deploy – Upon your review and approval, we’ll create landing pages with high conversion rates.
Writing for the Web
When writing for the Web you must keep in mind that surfers often have short attention spans, therefore, your message must be instantly appealing. PC Magazine Rating Your content, including images and text must be useful and relevant.
Here are some tips to help you write for your website visitors:
Provide useful, relevant information. Always bear in mind your target audience. Are you providing them with the information they need?
Provide a call to action. After reading a useful article, the online reader should be driven to perform an action. You can use links, a phone number, a feedback or comment form to call the reader to an action.
Make your pages scannable. Reader must get the gist of the page quickly – ideally without scrolling.
“There are some people who have the quality of richness and joy in them and they communicate it to everything they touch. It is first of all a physical quality; then it is a quality of the spirit.”
– Tom Wolfe