Web design includes many different skills and disciplines in the production and maintenance of websites. Different areas include web graphic design; interface design; authoring, including standardised code and proprietary software; user experience design; and search engine optimization.
Our design philosophy is reflected in two words that guide us always, content and simplicity. If we consistently consider them, then often, very often, we get magic. Content guides everything that goes into our website and simplicity guides everything it does. We maintain and entirely separate ‘content’ department with a full compliment of staff, managed and motivated by a qualified and professional team.
It might appear incongrous to be writing of content in an article about design, but is is very appropriate. Content actually drives look and feel. And of course look and feel compliments and follows functionality. For those reasons, our designs, tend to be simple, effective and useful. All our designs are standards driven and generally run the last two versions of most browsers and the last three versions of Internet Explorer.
Internet marketing, also referred to as i-marketing, web-marketing, online-marketing or e-Marketing, is the marketing of products or services over the Internet. The Internet has brought media to a global audience, for this reason web marketing strategies form the cornerstones of your online business, and outline in general terms what is required to make your business a success. Internet marketing is very effective and can be extremely profitable.
A common term for a type of Internet marketing is inbound marketing. Inbound marketing or ‘social marketing’, it is a strategy that focuses on getting found by customers. A great part of inbound marketing is market research in social media about our clients. This information allows us to plot and execute the appropriate web marketing strategy to achieve the goals of our clients.
A useful exercise is the process of looking at pre-existing ideas and executions created by the market. Identify the strengths and weaknesses of those competing designs, learning from their successes and weaknesses to arrive at our starting point. Designing normally requires a designer considering aesthetic, functional, and many other aspects of an object or process, which usually requires considerable research, thought, modeling, interactive adjustment, and re-design.
“Any sufficiently advanced technology is indistinguishable from magic.”
– Arthur C. Clarke (Profiles of the Future)