It is very likely that at least some of your competitors have websites. They have a clear and measurable advantage over you, especially if they are adequately marketing their website and all of it’s services. A professionally built website can be a monster advantage to your competitor. Not only in terms of them reaching many more clients but also the ‘cache’ from a powerful, properly built website. This point cannot be overstated.
A website presence is critical today for online credibility. It will be more critical in the future as the internet continues to grow. The presence of a professional, informative and technologically current website with useful information is critical.
You may use your website to include FAQs to inform customers and respond to queries with much for informed answers since you are able to contact your clients directly.
Once customers are aware of your online presence they will look for you online. Here they will find precisely the informaion about your company that is true, precise and complete.
Providing information to your customers takes time, whether it’s on the phone, face-to-face, in a brochure, or in emails. With an online catalog you can provide lots of information about your products and services. Time is money, time saved on anything in business can be used to sell more, market more and earn more.
Regardless of what you are advertising, products, services, people or some specific thing – a Website is an amazing way to get it done. Every other way to advertise costs huge premiums in labor, money, management and other resources. This escalates hugely if you would like to target a specific kind of person, and there’s no guarantee that they will be paying attention. Websites are brochures that are free to reproduce, interactive, and quickly distributed to people who are already looking for them. No advertising medium even comes close to the ease-of-use and effectiveness of a Website.
Have a shop front that never closes! Exciting! Much less expensive overheads! Every customer gets 1st class priority service! You can go directly to the department you need, no waiting, no searching and finally no queues, no lines at the cash register.
Your customers can now, from almost any device, a computer, a phone, an iPad, iPhone; any place – can now retrieve information they might need about your goods, services or products to purchase or inform themselves.
Great passive income opportunities
More than ever before, people are turning away from traditional means of finding information and looking online. Yellow pages, directories, and printed materials are being used less. Brochures and flyers only allow for a few lines of communication. A carefully crafted Website can guide your clients, suppliers or employees through page after page of information. Another advantage is that you can add audio and video to these pages – something that paper communication tools cannot offer.
Whether you provide products or services, your website will provide an alternative location to sell them. As a retailer, a website (eCommerce) is a great place to sell your products to a wider market; even services can be made available globally. Don’t think you’ll be able to sell your products or services online? Don’t forget, even cars and houses sell online!
When you compare the price of a Website to the expense of creating and distributing more traditional forms of marketing materials, like newspapers, direct mail campaigns and magazine ads- the cost of setting up and maintaining a Website is nominal. One of the best features of a Website is that you can quickly and easily change information as it changes within your business. Unlike printed materials that need to be revised and then reprinted at cost; a Website allows you to change or add products and services as often as you wish in just a few steps. There is potential for free advertising when other Websites and blogs link to you. Also, when a Website is designed well, when people type in related search terms into a search engine, your Website will come up in the listings for free and allow a prospective customer to find your Website
No matter what type of business you’re in, a website is a great place to showcase your work. By including a portfolio or image gallery, as well as testimonials about your work, you can demonstrate what makes your business unique.
Providing information to your customers takes time, whether it’s on the phone, face-to-face, in a brochure, or in emails. With an online catalogue you can provide lots of information about your products and services. Once your website is up and running, it is available to your customers indefinitely, saving you time. And what is time? Time is money!
Maybe you sell environmentally friendly products and would like to share tips on how to recycle, or perhaps you’re an accountant and want to give your clients advice on how to simplify their bookkeeping practices. By including a FAQ page, adding articles or uploading newsletters to answer all your customers’ questions you can keep them up-to-date. What better way to provide them with value added service than by sharing information on your website.